+ My work
itay-dreyfus
Itay Dreyfus Design, writing, product, research
Hey, I’m Itay, a designer and writer based in Tel Aviv.
I spent the past decade working at and with startups from the early stage:
  • I was a founding designer at Bancor (‘16→’19) and Vyzer ('20→'22).
  • I worked on a long term project with Celo ('23→'24) to design its upcoming suite of products.
  • I worked with various startups to design their first product versions like Multi ('20), Dot Finance ('21), Elefend ('19→'20).

I also build my own products, most recently:

Besides my design practice I’m writing a publication called Product Identity, where I explore the design of unconventional products and brands.
I’m a generalist with a rabbit hole disorder. I’m tending a digital garden on Are.na where you can find some my interests and obsessions.
What I do / hire me to:
  • ↔️ Long term, short term / hands on, hands off projects:
    • 🕳️ Rabbit hole digger as a service
      • 🔎 Market, competitor, landscape and any other non-scientific research — See example →
    • 🎨 Prototyping your next product idea
    • 🌈 Fast branding and positioning workshops
    • 💫 Consulting product design of your venture
Reach out:
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